When I look to buy a product, I mainly focus on how the company portrays the product. I am usually the type of person that will buy name brand items over the generic brand just because I feel like they might be better, and most of the time better tasting. For food items, I always buy name brand. If the advertisement has a jingle, it is not certain that I will buy the item because of that, but I do remember the advertisement better since it usually gets stuck in my head.
http://www.youtube.com/watch?v=Y84nBeCmkWQ
The new ad for Arby's includes a catchy song for the new Angus Three cheese and bacon sandwich. It also includes a catch phrase, "good mood food" at the end of the song, portraying that Arby's food will "put you in a good mood."The song is basically saying that everybody likes this sandwich and how it is made with "oven roasted, fresh sliced" meat which may or may not be the whole truth.
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